Disney CEO says 40% of upfront ad sales went to streaming or digital By Reuters

LOS ANGELES (Reuters) – Walt Disney (NYSE:DIS) Co’s advertising revenue for the upcoming fall television season rose by “double-digits” from the levels of 2019 before the global pandemic, Chief Executive Bob Chapek said on Monday.

About 40% of sales during the “upfront” sales period went to streaming or digital ads, Chapek said at Credit Suisse (SIX:CSGN)’s virtual Communications Conference.